- Services
Crisis Recovery
The work does not end when the storm passes. After the acute phase comes the real challenge: learning from the crisis, stabilising the business, and positioning it for the future. The people behind the brand now need guidance, structure, and strategic leadership – and this is precisely where we step in. Recovery begins with a clear retrospective: What triggered the crisis? How was it managed and communicated?
What internal and external consequences remain? We analyse communication weaknesses, structural deficiencies, and the impression left by leadership and the organisation among stakeholders. Is there a gap between self-perception and external perception? Addressing these questions lays the foundation for defining new strategic objectives – and pursuing them credibly.
Focus and Priority
Not all stakeholders require exactly the same message – but all need clarity. We work with you to develop a nuanced communication strategy based on credibility, proximity, and reconciliation: internally for leaders and employees, externally for business partners, the media, and the wider public. This is not about quick reputation management, but about dialogue, course correction, and repositioning. Mistakes must not only be acknowledged but also rectified. We support you throughout your change process, ensure clear communication, and help integrate new standards into your brand guidelines. This concerns processes, structures – but also the brand promises that came under pressure during the crisis.
Value and Solutions
We establish robust monitoring frameworks to track shifts in perception, stakeholder reactions, and public sentiment—both in real time and retrospectively. Whether media coverage, employee feedback, or social media dynamics: only those who measure can manage. We help identify reputational risks and make your brand’s post-crisis development visible and actionable. Even after a crisis, your brand must remain recognizable—or intentionally evolve. Together we refine your brand identity: How do you want to be perceived? Which values have stood the test, and which need redefining? From mission and vision to messaging and positioning—we ensure consistency and create space for transformation. Recovery also means internalizing key learnings into lasting processes—making your organization more resilient. For future challenges. For credible brand leadership. And for teams emerging stronger from crisis.
