About Peach Property Group AG
Peach Property Group AG is a leading residential real estate company focused on holdings in B-cities across North Rhine-Westphalia (NRW), as well as select locations across Germany. In 2024, the company underwent a structural transformation, bringing a new Board of Directors on board and refining its portfolio strategy. A key milestone during this period was the sale of a significant asset package.
Project Scope:
- Strategic Media Relations: RosenbergSC developed and implemented a comprehensive media relations strategy to increase visibility and improve Peach Property Group’s communication with key media outlets. This included: Drafting and distributing press releases, organizing targeted media briefings between key journalists and top executives and building and maintaining relationships with financial and real estate media.
- Financial Reporting: A core focus of the collaboration was the production of the company’s annual report and half-year financial reporting. These reports offer a detailed picture of the company’s financial performance and serve as essential tools for investors and other stakeholders.
- Digital Channel Enhancement: As part of the broader communications strategy, existing digital channels were reviewed and optimized. The company’s website was updated with a modern design and improved user navigation to better reach key target audiences. Relevant social media channels were also adapted to reflect the company’s refreshed positioning.
- Regional Media Outreach: In regions where the company holds significant assets, RosenbergSC executed targeted local media campaigns. The goal: to proactively address potential issues, provide context, and reduce reputational risk. This localized approach supported the national strategy and helped strengthen public perception where local audiences are particularly engaged.
From Strategic Reset to Routine Communication
The partnership began during a period of major leadership and strategic realignment. Strategic media relations in this phase laid the foundation for consistent corporate communication and long-term reputation building. Beyond proactive press engagement, the professionalization of all communication channels became a key pillar of the project.
